When it comes to SEO, there’s hundreds of factors that affect your ability to rank well in search engines, so how do you know which to focus on? At Hopscotch, our team has experience separating the wheat from the chaff to put you at the top of search results (and the mind of your audience).

SEO, or Search Engine Optimization, is the process of increasing both the quality and quantity of website traffic through organic search results by improving the technical and creative elements of your site.

While in its early days SEO was primarily focused on keyword placement (and their worse half, keyword stuffing), Search Engine Optimization today is much more complex and requires a deeper understanding of who your audience is, what they want, and how you can best serve their needs.

While paid advertising, social media, email marketing, and other online platforms are important to consider in an overall marketing strategy, search engine optimization is foundational. Simply put, if you aren’t optimizing your site for search, you’re missing out on a massive amount of potential revenue!

Despite being a powerful practice for acquiring site traffic alone, SEO is even more effective when combined with other efforts. By considering everything as part of one integrated strategy, you ensure brand consistency and a higher ROI.

At Hopscotch, our team has expertise across disciplines and experience mapping out cohesive plans. We go the extra mile to meet (and exceed) your business goals!