seo search engine optimization illustration

When it comes to SEO, there’s hundreds of factors that affect your ability to rank well in search engines, so how do you know which to focus on? At Hopscotch, our team has experience separating the wheat from the chaff to put you at the top of search results (and the mind of your audience).

What is SEO?

SEO, or Search Engine Optimization, is the process of increasing both the quality and quantity of website traffic through organic search results by improving the technical and creative elements of your site.

While in its early days SEO was primarily focused on keyword placement (and their worse half, keyword stuffing), Search Engine Optimization today is much more complex and requires a deeper understanding of who your audience is, what they want, and how you can best serve their needs.

seo search engine optimization service

What is SEO?

seo search engine optimization service

SEO, or Search Engine Optimization, is the process of increasing both the quality and quantity of website traffic through organic search results by improving the technical and creative elements of your site.

While in its early days SEO was primarily focused on keyword placement (and their worse half, keyword stuffing), Search Engine Optimization today is much more complex and requires a deeper understanding of who your audience is, what they want, and how you can best serve their needs.

illustration why you need seo

Why Do You Need SEO?

Research shows the majority of website traffic is driven by search engines at around 53%.

While paid advertising, social media, email marketing, and other online platforms are important to consider in an overall marketing strategy, search engine optimization is foundational. Simply put, if you aren’t optimizing your site for search, you’re missing out on a massive amount of potential revenue!

Why Do You Need SEO?

illustration why you need seo
Research shows the majority of website traffic is driven by search engines at around 53%.

While paid advertising, social media, email marketing, and other online platforms are important to consider in an overall marketing strategy, search engine optimization is foundational. Simply put, if you aren’t optimizing your site for search, you’re missing out on a massive amount of potential revenue!

Why Hopscotch?

Despite being a powerful practice for acquiring site traffic alone, SEO is even more effective when combined with other efforts. By considering everything as part of one integrated strategy, you ensure brand consistency and a higher ROI.

At Hopscotch, our team has expertise across disciplines and experience mapping out cohesive plans. We go the extra mile to meet (and exceed) your business goals!

hopscotch marketing logo mark

Why Hopscotch?

hopscotch marketing logo mark

Despite being a powerful practice for acquiring site traffic alone, SEO is even more effective when combined with other efforts. By considering everything as part of one integrated strategy, you ensure brand consistency and a higher ROI.

At Hopscotch, our team has expertise across disciplines and experience mapping out cohesive plans. We go the extra mile to meet (and exceed) your business goals!

Search Engine Optimization (SEO) Plans:

Plus Plan

  • Setup Work Will Include:
  • – SEO Audit
  • – Google Sit Kit Plugin
  • – Google Search Console
  • – Google My Business (GMB)
  • – Google Analytics
  • – Site Map Created
  • – 5 Citations (One Time)
  • Ongoing SEO Work Will Include:
  • – Keyword Research (50 keywords)
  • – Page Titles
  • – Meta Descriptions
  • – H1 and Image Tags
  • – Anchor Links
  • – Keyword Dropping
  • – Content Edits
  • – On page Optimization
  • – Canonization Checks
  • – Keyword Monitoring
  • – 404 Error Checks
  • – GMB Optimization (Photos, Promos)
  • – Structure Data (Schema)
  • – Site Audit & Monitoring
  • – Examine Key Metrics from Analytics and Search Console
  • – Monthly Reporting

Advanced Plan

  • Setup Work Will Include:
  • – SEO Audit
  • – Google Sit Kit Plugin
  • – Google Search Console
  • – Google My Business (GMB)
  • – Google Analytics
  • – Site Map Created
  • – 10 Citations (One Time)
  • Ongoing SEO Work Will Include:
  • – Keyword Research (100 keywords)
  • – Page Titles
  • – Meta Descriptions
  • – H1 and Image Tags
  • – Anchor Links
  • – Keyword Dropping
  • – Content Edits
  • – On page Optimization
  • – Canonization Checks
  • – Keyword Monitoring
  • – 404 Error Checks
  • – GMB Optimization (Photos, Promos)
  • – Structure Data (Schema)
  • – Site Audit & Monitoring
  • – Examine Key Metrics from Analytics and Search Console
  • – Monthly Reporting
  • – Competitors Analysis (3)
  • – Link Building
  • – Heat Mapping (5 Pages)
  • – Web page recommendations

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